Junes is a small female owned company doing a lot of good for women and the planet. They make recycled and biodegradable, reusable bags while helping lift women out of poverty and protect them from violence. The problem was, no one really knew any of that. The language was all fashion. The challenge was to tell the real story without feeling exploitative. I worked on developing a new voice - the authentic voice the creator always wanted - creating a new website, journalistic content, packaging, and social direction.