"Pour a glass of inspiration."
On Mad Men, Don Draper's whisky of choice was Canadian Club. It was only natural the distillery became a sponsor of the show. We highlighted the partnership with print and online versions of an incomplete ad, inviting people to experience the whisky the way Draper did: as inspiration. Print versions were also provided to distributors, inviting shoppers to contribute their own ads to POP displays.
Advertising about advertising. How meta.
COPY: Ad men know the best ideas always start with a drink. For Don Draper, make it Canadian Club. Pour yourself a glass, and see where it takes you. This headline is all yours.